Dot Girl Kit product fact sheet
We also gladly accept purchase orders which may be faxed to 877-202-2702.
If you wish further information please use our ‘Contact Us’ page or call Kathy Pickus at (toll free) 877-202-2702.
Primary Target Market
- Mothers and grandmothers of tween-aged girls
- Fathers who are raising 2.5 million children, many of them
girls, as a single parent, according to the U.S. Census Bureau
- 93% of mothers are influenced to some extent by other moms’
recommendations*
- 50% of mothers make recommendations about brands daily
or weekly*
- 21% of mothers make brand recommendations at least
monthly *
- 83% of mothers make recommendations in person compared
to 53% online*
*The Mom Next Door: Why and How Moms Make Recommendations, a Study by the 360PR MomSquad® and Mom it Forward®, October 2012
Secondary Target Market
- Girls aged 8 to 14 — who are often called “Generation Z”
or “Digital Natives”
- According to the 2010 U.S. Census Bureau, reports show
there were 10,097,332 girls between 10 and 14 years of age
- U.S. Census Bureau reports show an average of 2.1 million
girls born each year during the past decade
- Tweens now flex $43 billion worth of annual spending power,
according to Larissa Faw, Editor, Youth Markets Alert, a trade
newsletter based in New York City (Fox Business, Dec. 2010)
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